Good Idea, Wrong Market - Tiddy Bear
No, it’s not New Zealands take on the Teddy Bear, it actually is supposed to be Tiddy Bear. This bear has to be the best example of a clever product idea targetting the wrong primary audience ever. Have a look:
I just can’t comprehend what went down in the marketing department, let alone any department responsible for Tiddy considering it’s just a shoulder pad shaped like a teddy bear. At least the infomercial did feature children looking disinterested and attempting to get the damned thing off enjoying the bear, which probably should have been who they were trying to sell the thing to.




